The most powerful element in advertising is the truth.
Author
William Bernbach
6 quotations
About William Bernbach
William Bernbach was an American advertising creative director. He was one of the three founders in 1949 of the international advertising agency Doyle Dane Bernbach (DDB). He directed many of the firm's breakthrough ad campaigns and had a lasting impact on the creative team structures now commonly used by ad agencies.
Read on Wikipedia → Find books by William BernbachI warn you against believing that advertising is a science.
Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.
In communications, familiarity breeds apathy.
Word of mouth is the best medium of all.
Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.