Quotation by

William Bernbach

In communications, familiarity breeds apathy.

Communication

Understanding this quote AI Analysis

When people are too familiar with a message or way of communicating, they tend to stop paying attention or caring about it. This means that repeated exposure can make communication less effective because the audience becomes indifferent.

More by this author

All quotes by William Bernbach →

More quotes about Communication

See all →

In 1984, I turned to theater in the hopes of finding a more direct form of communication between me and my people.

Art must unquestionably have a social value that is, as a potential means of communication it must be addressed, and in comprehensible terms, to the understanding of mankind.

It frequently happens that two persons, reasoning right on a mechanical subject, think alike and invent the same thing without any communication with each other.

Tim and Fritz Lang I loved working with. Not Hitchcock so much. There was no communication.

If anything characterizes the cultural life of the seventies in America, it is an insistence on preventing failures of communication.

To devise an information processing system capable of getting along on its own - it must handle its own problems of programming, bookkeeping, communication and coordination with its users. It must ap…