There's an adage that is an apt description of the new dynamic at work between brands and consumers connected through social media: People support what they help to build. But now that many brands ar…
Author
Simon Mainwaring
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About Simon Mainwaring
Simon Mainwaring is a branding expert and author of We First: How Brands and Consumers Use Social Media to Build a Better World and Lead With We: The Business Revolution that Will Save Our Future. He is the founder and CEO of Culver City, California-based We First Inc., a brand consultancy.
Read on Wikipedia → Find books by Simon MainwaringMore brands are waking up to their social responsibility and doing good work through cause marketing campaigns. Yet too many still go about it the wrong way. I mean 'wrong' in two senses. Firstly, th…
The companies that make meaningful contributions while also listening to the voices of others are the ones that will genuinely engage their community, who will then go to work for them.
More and more companies are reaching out to their suppliers and contractors to work jointly on issues of sustainability, environmental responsibility, ethics, and compliance.
Work with your competitors when the interest of the community and planet are at stake.
Like all technology, social media is neutral but is best put to work in the service of building a better world.
Non-disclosure in the Internet Age is quickly perceived as a breach of trust. Government, corporations and each of us as individuals must recalibrate how we live and share our lives appropriate to th…
Any institution faces two basic choices if they hope to spark new ideas. One is to leverage the brains trust within their organization by creating a special event dedicated to new thinking. The other…
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Let's hope brands recognize that the true power of this technology is not its reach but its ability to communicate substance that adds meaning to our lives. Otherwise, brands will be investing in tec…
Refuse to accept the belief that your professional relevance, career success or financial security turns on the next update on the latest technology. Sometimes it's good to put the paddle down and ju…
Social technology gives leaders a vital new platform with which to connect their companies to the myriad stakeholders who have an interest in their well being.
The creative destruction that social media is currently unleashing will change more than technology or the leader board of the Fortune 100. It is driving a qualitative shift in the nature of relation…
Find the human in the technology. The currency marketers trade in has not changed even if the methods have. Emotion is what we exchange.
Non-profits must become deeply engaged in the ways that their donor communities are using social technology.
Like all technology, social media is neutral but is best put to work in the service of building a better world.
Technology is teaching us to be human again.
Not since the digital revolution in the early '90s has technology placed such a comprehensive burden on business, employees and individuals to reinvent their business plans, services and products, an…
Social media is not about the exploitation of technology but service to community.
Refuse to accept the belief that your professional relevance, career success or financial security turns on the next update on the latest technology. Sometimes it's good to put the paddle down and ju…
The keys to brand success are self-definition, transparency, authenticity and accountability.
Companies, to date, have often used the excuse that they are only beholden to their shareholders, but we need shareholders to think of themselves as stakeholders in the well being of society as well.
Corporate executives need to re-frame their responsibilities to include the interests of all the stakeholders in society at large not just shareholders, but also employees, the citizens of our commun…
It is time for corporate America to become 'the third pillar' of social change in our society, complementing the first two pillars of government and philanthropy. We need the entire private sector to…
Through their own actions, customers can hold companies responsible to higher standards of social responsibility. Through collective action, they can leverage their dollars to combat the force of tho…
We need to develop and disseminate an entirely new paradigm and practice of collaboration that supersedes the traditional silos that have divided governments, philanthropies and private enterprises f…