Quotation by
Simon Mainwaring
There's an adage that is an apt description of the new dynamic at work between brands and consumers connected through social media: People support what they help to build. But now that many brands are launching community-driven cause marketing campaigns,
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Understanding this quote AI Analysis
When consumers are involved in creating or shaping a brand’s message or mission, especially through social media, they are more likely to back that brand. This shift is evident as many companies now create marketing efforts centered around communities and causes, encouraging active participation rather than passive consumption.
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