Quotation by

Simon Mainwaring

The social business marketplace is effectively forcing brands to engage with consumers on the basis of something that is meaningful to them. More often than not, this takes the form of some core value that finds expression in a non-profit cause.

Simon Mainwaring

Business

Understanding this quote AI Analysis

Brands today must connect with customers by focusing on what matters deeply to those customers, rather than just promoting products. This connection usually happens through supporting important social or charitable causes that reflect shared values.

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