Quotation by

Philip Knight

We wanted Nike to be the world's best sports and fitness company. Once you say that, you have a focus. You don't end up making wing tips or sponsoring the next Rolling Stones world tour.

Philip Knight

Fitness

Understanding this quote AI Analysis

Philip Knight is saying that by clearly deciding to become the top company in sports and fitness, Nike could concentrate all its efforts on that goal. This focus prevented the company from getting distracted by unrelated products or promotions, like dress shoes or music tours.

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