Quotation by

Jim Rash

Technology has changed, and we need to figure out how to improve the archaic way of what makes a hit, or how to determine how many viewers are watching beyond some people with Nielsen boxes in a small percentage of homes in random areas.

Jim Rash

Technology

Understanding this quote AI Analysis

Jim Rash is saying that the methods used to measure the popularity of shows or content are outdated because technology has advanced. He believes we need better ways to track how many people are actually watching, instead of relying on limited data from a small group of Nielsen boxes in select homes.

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