Quotation by

Marshall McLuhan

It is the framework which changes with each new technology and not just the picture within the frame.

Technology

Understanding this quote AI Analysis

Marshall McLuhan means that when a new technology appears, it doesn't just change the content or what we see, but it alters the entire system or environment in which that content exists. In other words, the way we understand and interact with information shifts fundamentally, not just the information itself.

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