Quotation by

Marshall McLuhan

As technology advances, it reverses the characteristics of every situation again and again. The age of automation is going to be the age of 'do it yourself.'

Marshall McLuhan

Technology

Understanding this quote AI Analysis

Marshall McLuhan is saying that as new technologies develop, they change how we experience and handle situations, often flipping our usual ways of doing things. In the future, even though machines do more work, people will actually take on more personal control and involvement in tasks themselves.

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