Quotation by

Dietrich Mateschitz

When launching a product called an Energy Drink and named Red Bull, a product that stimulates body and mind, it is a short step to the roots where Red Bull came from. We have been doing this for 20 years - now it's called adventure sports, extreme sports,

Dietrich Mateschitz

Sports

Understanding this quote AI Analysis

Dietrich Mateschitz is explaining that Red Bull, originally created to boost energy and mental alertness, naturally connects to its origins in supporting physically demanding activities. Over the past two decades, this connection has evolved into sponsoring and promoting adventure and extreme sports.

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