Quotation by

Marshall McLuhan

A commercial society whose members are essentially ascetic and indifferent in social ritual has to be provided with blueprints and specifications for evoking the right tone for every occasion.

Marshall McLuhan

Society

Understanding this quote AI Analysis

In a society focused on business where people are self-disciplined and uninterested in social customs, clear instructions are needed to create the appropriate mood for different events. This means that without natural social engagement, people rely on detailed guidelines to know how to behave and feel in various situations.

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