Quotation by

Alexander Payne

Marketing has supplanted story as the primary force behind the worthiness of making a film, and that's a very sad thing. It's film only as a function of consumerism rather than as an important component of our culture, and that's everywhere around the wor

Alexander Payne

Sad

Understanding this quote AI Analysis

Alexander Payne is saying that movies are now valued more for how well they can be sold than for the stories they tell. This shift means films are treated mainly as products to buy, rather than meaningful parts of cultural expression.

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