Quotation by

Frank Luntz

What matters most in politics is personality. It's not issues it's not image. It's who you are and what you represent.

Politics

Understanding this quote AI Analysis

Frank Luntz is saying that in politics, a candidate's character and values have a greater impact on people than their policies or how they look. The true influence comes from the essence of the person and what they stand for, rather than surface-level factors.

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