Quotation by

Francis Ford Coppola

When newspapers started to publish the box office scores of movies, I was horrified. Those results are totally fake because they never include the promotion budget.

Movies

Understanding this quote AI Analysis

Francis Ford Coppola is saying that the reported earnings of movies in newspapers are misleading because they don't show how much money was spent on advertising. He believes this omission makes the box office numbers unreliable and not a true measure of a movie's success.

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