Quotation by

Dick Wolf

When it went on the air, the sales department hated it. It was the highest advertising pullout show in the history of NBC. At the early focus groups, people were saying, 'Who are these people? Why should we watch them?

Dick Wolf

History

Understanding this quote AI Analysis

When the show first aired, the sales team disliked it because advertisers pulled out more than ever before on NBC. Early viewers were confused by the characters and unsure why they should be interested in the show.

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