Quotation by

Eric Liu

Many smart folks seem to think that if you just get your metaphors and messages right, you'll win. That if you start describing what you favor as a 'moral value' - 'affordable health care is a moral value' etc., - then you'll appeal to red-state voters.

Eric Liu

Health

Understanding this quote AI Analysis

Eric Liu is saying that simply using the right words or framing an issue as a moral value does not guarantee winning support, especially from voters in conservative areas. He points out that appealing to these voters requires more than just clever messaging about topics like affordable health care.

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