Quotation by

Leo Burnett

I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death.

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Understanding this quote AI Analysis

Leo Burnett is saying that the biggest problem with advertising isn't just tricking people, but making them so uninterested that they stop paying attention altogether. He warns that dull ads can be more harmful because they cause people to tune out completely.

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When we are dealing with death we are constantly being dragged down by the event: Humor diverts our attention and lifts our sagging spirits.
I start thinking about life after death. I've got to quit thinking about it because it's very deep. Very deep. Sometimes you start thinking about it, and you don't feel like you want to be alive, so …
What we think of as our sensitivity is only the higher evolution of terror in a poor dumb beast. We suffer for nothing. Our own death wish is our only real tragedy.

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So here is one of my theories on happiness: we cannot know if we have lived a truly happy life until the very end. This view of life and death was reinforced by my close witnessing of the buildup to …
I'm not on the run from anything and I'm not at all clear about what I'm running towards. But as some great writer put it, I want to be certain that when I arrive at death, I'm totally exhausted.
Planning to play: that's what saving for retirement is today - and it is antithetical to the nature of play, fully within the definition of work, and blissfully ignorant of the reality of death.