Quotation by

Marshall McLuhan

Societies have always been shaped more by the nature of the media by which men communicate than by the content of the communication.

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Understanding this quote AI Analysis

The way people share information influences the development of societies more than the actual messages they exchange. This means the tools and methods used for communication have a bigger impact on social change than the ideas themselves.

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Art must unquestionably have a social value that is, as a potential means of communication it must be addressed, and in comprehensible terms, to the understanding of mankind.
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