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QUOTES BY William Bernbach

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'Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.'


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'Word of mouth is the best medium of all.'


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'In communications, familiarity breeds apathy.'


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'Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.'


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'I warn you against believing that advertising is a science.'


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'The most powerful element in advertising is the truth.'

 

 

 

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